Just Who Are You Anyway? Ensuring Your Customers Recognize Your Brand
In a marketplace that exposes us to thousands of commercial messages daily, in a world of countless start-ups, daily announcements of mergers and acquisitions, and the constant introduction of new products, companies have an increasingly difficult time getting noticed.
That’s why branding – a combination of names, terms, designs and symbols that identify a product or company and distinguish it from competing products or companies – is so hot.
Here’s a short list of must-haves for getting recognized in today’s crowded world:
Professional identity materials: At a minimum, you need:
- Business cards for all customer-facing personnel
- Letterhead, envelopes, note cards, invoices, purchase order forms, etc.
Be sure you have these materials professionally designed and produced using the same look and feel as your website and sales collateral.
A website: It’s safe to say that today, if you don’t have a website, you won’t exist as a business very long. And while your site doesn’t have to have all the latest top-notch functionality, it does need to state clearly who you are and explain why someone would want to do business with you. A few website essentials are:
- Clear, simply stated copy without typos
- A professional-looking design, consistent with the look and feel of your other marketing communications
- Clear and intuitive navigation, so content is easy to find using conventional methods. These include a menu bar on the top, bottom and left side of the homepage
Sales literature: Your website is key for sales, but even in the digital age, you also need printed sales material. It’s helpful to have a physical takeaway, whether it’s a “take-one” on your counter or a leave-behind for a sales call. Essential sales literature includes:
- An 8 ½ x 11-inch folder with pockets. Include cuts on the pockets where a business card can be inserted.
- Materials to put inside the folder. This depends on what you are trying to accomplish, but can include:
- A cover letter introducing your company
- A brochure
- Sales sheets on particular products
- Case studies or research reports supporting your sales story
- Other sales literature you might consider:
- A sales video on your company or products
- Reprints of print ads from trade publications
- Print-outs of PowerPoint sales presentations
Need assistance getting started? Your nearby experts, we can help.
Fast. Local. Personal. For over 35 years KKP has been supplying a comprehensive range of high-quality print, design and sign services as well as marketing assistance to Canadian businesses. For expert assistance, attentive service and affordable prices, contact us today.