4 Tips for Awesome Custom Window Graphics
The name of the game in retail is to get people into your location and interest them in the goods or services you provide. Successful retailers know that sales start with eye-catching, easy-to-understand signage, like custom window graphics that attract your audience.
In 2020, small businesses were affected greatly due to the pandemic, and many shoppers opted for ordering online versus going to a physical location. However, there was also a big rise in awareness to encourage people to shop locally and support the economy in their communities. Polling data at the end of 2020 showed 93% of Canadians support continuing to allow small retailers to serve a limited number of people, and nearly three-quarters of Canadians interviewed said they feel safer shopping at a small local business with reduced capacity than at big stores.
This year, small and medium-sized businesses have stepped up their storefront marketing efforts to attract customers looking for local products and services who want to visit a physical location. Small improvements with window graphics can significantly improve the curb appeal of your location, capture people’s attention, and let them know they came to the right place.
Custom window graphics are easy to install and remove. They are the perfect solution to increase the visibility of a location, and they do more than convey your business name. They are often your first opportunity to inform, educate and advertise what you have to offer.
Think of your window graphics and other outdoor signage as silent salespeople who work for your business 24/7. When done well, window graphics become memorable pieces of your brand in the minds of your loyal customers. A powerful graphic will help you set expectations for the type of experience someone will have when they enter your location.
Other studies had shown that nearly eight in 10 (76%) people say they’ve gone into a store they’ve never visited before because its window graphics, signs, or banners caught their attention. Additionally, three out of four consumers have told someone about a store based simply on its signage.
Conversely, poor signage can deter someone from entering a store. The same study found that more than half (52%) of respondents say they are less willing to enter a store if they spot misspelled or poorly-made signs.
So how do you make sure your window graphics get noticed?
- The size of your window graphic matters. Readability is imperative to drawing in casual passersby. The larger the letters and graphics, the easier they will be to read. When calculating the relationship between type size and viewing distance, one expert source suggests 25 millimeters cap-height for every 7.5 metres of distance.
- Less is more visually. Custom window graphics can’t tell your whole story, so don’t muddy your message with too many graphics or competing messages. Instead, pick your strongest and most compelling message to share and then support that with continued messaging once people have entered your location.
- Create contrast. A sign’s contrast directly impacts its readability and retention. Make sure the windows contract well with the rest of the exterior. Using similar colours can decrease a sign’s readability. If your walls are light, the writing should be colourful as well.
- Consider colour. The colours you use are part of your brand message. Use colours that mirror or complement the look and feel of your place of business. With custom window graphics, also consider how much direct sunlight will be hitting the graphics, as they can fade over time, changing the impact of your signage.
Need help with custom window graphics? Rely on your local KKP experts.
Fast. Local. Personal. For over 35 years, KKP has been supplying a comprehensive range of high-quality print, design, and sign services and marketing assistance to Canadian businesses. For expert assistance, attentive service, and affordable prices, contact us today!